TRADEMARK OF THE WEEK- YAHOO!
The history heads back to 1994, when two
graduate students of Stanford University, named Jerry Yang and Davis Filo
introduced a website named ‘Jerry and David’s guide to the World Wide Web’. The
website was renamed as ‘Yahoo’ within a few months after the launch of the
site.
Before Google or Facebook, Yahoo was the king
of the internet with features such as added email, shopping, classifieds,
personals, games, travel, weather, maps, people search, celebrity chats, a
kid-oriented version called Yahooligans, and an online magazine.
Only after the period of 5 years from the
date of inception, the company was worth more than Disney, Viacom and News Corp
combined. Their unceasing effort and out of the box initiatives, made Yahoo the
first site to add news, sports and finance feeds to its web directory and first
to allow users to customize their own version of the site.
Yahoo, following the consistent development,
became the biggest internet company on the planet with a worth of $125 billion
in the year 2000. In the subsequent years, Yahoo pioneered the pay per click
advertising model that soon became ubiquitous across the internet.
The Yahoo yodel, which was the first sound
mark granted registration in India, caught attention worldwide with even the
kids yodeling it around. In 2003, the yodel set Guinness World Record for the
largest simultaneous yodel.
Later in the year 2016, Verizon bought Yahoo
for core internet business in a deal sealed at $4.8 billion.
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