Speck Design was established by designers and engineers in
2001to provide technically sound unique designed devices to the customer. The main
business of the company is to manufacture the innovative, elegant designed and
stylish case of smart phones and other similar products. The company is now one
of the top manufacturers of smart phone case. The company sells their smart phone
cases under the “SPECK” and “CANDYSHELL” trademarks in California. “CANDYSHELL”
is the most popular brand of i-Phone case of Speck.
With the growing popularity of these trade mark products,
Speck Design is now facing the problems of counterfeiting. The” “CANDYSHELL”
design of the company was copied and sold in the state of California by the
counterfeiter. However, Speck Design is very much alert in the counterfeit issue
and relentlessly fighting against the counterfeit products. On 22nd August 2011, the company
filed a case in the United
States Federal District Court for the Central District of California against
Tsai and Shaw. Their main allegations were that the defendant were offering the counterfeit goods for
sale in Los Angeles, California, that infringes on the “CANDYSHELL” and
“SPECK” trademark of Speck Design. The defendants also offered to sell or sold
those counterfeit products from the internet. The customers will be lured by
the false propaganda and purchase the counterfeit products from the defendants
assuming that it is the original product from Speck Design. It will hamper the
reputation and the credibility of the plaintiff. The court investigated the
matter and found that Tsai
& Shaw was selling copied smart phone cases bearing the unauthorized “CANDYSHELL”
symbol from an Amazon storefront, “Twinmore” in California.
On 2nd
November 2012, California District Judge delivered his final verdict in favor
of Speck Design. In his verdict, the judge ordered to cease any importing,
exporting, marketing, selling, offering for sale, distributing or dealing in
any product that is confusingly or substantially similar to, or that constitutes a
colorable imitation of, any of Plaintiff’s “SPECK” and “CANDYSHELL” trademarks
and copyrights. The court also ordered to compensate the damage.
CEO of Speck Products, Irene Baran said that the counterfeit products
are stalling the economic development of the country. Now, it is creating a
huge problem to the business all over the world. The ruling against Tsai &
Shaw is just a tip of the iceberg. In the last year, the US courts ordered fined
the counterfeiters an amount of $1.2 million for copying the original product.
Therefore, the genuine companies are taking various measures to protect their
inventions. As for example, Speck Design started an awareness campaign wearing
a badge “Watch out for Fakes” in their sites. Unfortunately, the reputable
companies have to spend money and time to protect their inventions.
You will get more information from here.
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