Trademark Registration Process

Nestle lost monopoly over its ‘Four Fingered Bar’ shape of ‘Kitkat’ in EU

Launched in 1935 as ‘Rowntree’s Chocolate Crisp’ and later on named ‘Kitkat’, the shape of this chocolate has always been its recognition among children and all chocolate lovers. Read More: Trademark Registration Process.

Nestle, the owner of ‘Kitkat’ has always wanted to protect its shape to avoid the situation of its rivals coming up with the similar shape for their chocolates. Nestle has recently lost a long run trademark battle to protect its ‘Four Fingered’ shape of Kitkat.