US Trademark Service Provider

Hasbro trademarks the nostalgic smell of ‘Play Doh’

The term ‘Play Doh’ does not require any introduction as it has been a basic house hold toy since years. This familiar substance used to create various shapes and objects has won the hearts of children since decades. Read More: US Trademark Service Provider 

A trademark is a mark which is capable of distinguishing the goods and services of one from that of others. It is basically a source indicator that helps the consumers to identify the source of the goods/services.

Trademark Service Provider in US

McDonalds Loses EU trademark battle over BigMac

In January 2019, the European Union Intellectual Property Office (EUIPO), Spain has given a watershed judgment on the trademark with long-term ramifications. The landmark judgment reads verbatim that McDonald’s has failed to prove “genuine use” of the Big Mac trademark as a burger or restaurant. Read More: Trademark Service Provider in US

The legal battle was between SuperMac and McDonald, over the use of a trademark by the former company for its expansion of business in Europe. The case was initiated in the year 2015 by SuperMac.