A brand is one of the intangible
assets that you can use depending on your interests or needs. You can renounce it
in a part or in a whole. A trademark consists of signs capable of being
represented graphically, provided that such signs exclusively different
products or services of the company with those of its competitors. A trademark
is a unique sign to distinguish goods or services of one undertaking from those
of its competitors.
The owner of the mark, in the act
of registration must be the same person registered as such in the Registration
of Marks. So make sure to make you register in advance (or at the same time) as
the new owner to register. If the brand was sold several times before you do
become an owner, you must make sure that all previous owners have been entered
in the register. If this is not the case, you need to register the transfer of
ownership
The owner may use, if desired, to
an agent, that is to say a person representing him. It can be a patent
attorney, a lawyer, a society or, more generally, any natural or legal person
having its domicile, seat or an establishment in a Member State of the
Community.
You have to choose the agents by
checking the attorney, called trademark attorney. Please visit our full article
on trademark attorney.
The brand can take various forms:
a graph, a word, a surname or personal name, designs, letters, numerals, the
shape of the product or packaging. It is important that the mark enables to
distinguish specific products.
The application may be submitted
online, by fax or by mail. An official form, not mandatory, but highly
recommended is available on the website of the Office, there are many trademark registration websites where
you submit forms online. An explanatory note is also available. If the request
can be made to the Office, it may also be filed with the national or
international patent offices.
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